For The First Time Ever,
Benjamin Personally Trains You
to Become An Elite Closer
At 50% OFF
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Master Cold Calls, Lead Sales Meetings & Win Deals With The VIP Coaching Club
The Biggest Deal Of The Year STARTS NOW
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40 x LIVE Group Sales Coaching
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12 x One-to-One's With Benjamin
120+ Hours of High-Impact Sales Training
Exclusive VIP Sales Community
OPENS MIDNIGHT FRIDAY 28ᵗʰ NOV
🔥 Limited to 25 people
"I have made 6x what I paid for VIP for the first 3 months - thank you! 🤑.”
"No fluff, no sugar coating just hard truths and eye-opening
statements. 🤩.”
"I doubled my prices, followed Benjamins training to the letter and my revenue TRIPLED 🤯.”
YOUR GOLDEN TICKET
TO TRANSFORM THE WAY
YOU SELL
Direct coaching & training has always been my most expensive offer. $650+ per hour. Why? Because this is where real transformation happens. But for Black Friday only, I'm doing the unthinkable: Opening 25 VIP spots at 50% OFF.
This isn't a course you watch alone. It's a living breathing coaching machine where you get direct access to me every single week. Weekly group sessions. Monthly 1:1s. Live Bootcamps. The kind of personal attention that costs compaines $$$.
25 Spots. Open for 72 Hours. Doors open in...
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52
Hrs
25
min
12
sec
Save Big On Yearly
$5,964 $1,997/year
Join VIP for a Year and get
LIFETIME ACCESS to the sales matrix.
LIFETIME ACCESS to the sales matrix.
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
LIFETIME ACCESS to Sales Matrix:
120+ Hours On-Demand Sales Courses
7+ On-Demand Bootcamps
33+ Sales Courses & Lessons
Steal A Deal On Quarterly
$1,491 $737/3-months
Join VIP on Quarterly and
never lose your price.
never lose your price.
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
3 Months Access To Sales Matrix
Here's Why Most Salespeople
Never EVER Break Through...
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We've all been there:
Put in the relentless hours cold calling
Tried every script & technique you found on LinkedIn
Invested $$$ in courses and training programs
Consumed 100s of hours sales training content
And the worst part?
You're still struggling with the same problems:
You're still struggling with the same problems:
Cold calls that go nowhere no matter what you try
Losing deals to "we need to think about it"
Getting ghosted after great presentations
Discounting just to close something
Worked your ass off with little to show for it
The truth is: Sales courses, videos and online training only takes you so far. Real transformation requires real coaching.
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This is YOur Reality With
VIP Coaching
Imagine 90 days from now you’re:
Cold calling with confidence that wins you meetings
Having prospects invite YOU in without chasing
Closing 6-figure deals in C-suite meetings
Out-earning everyone before you
Making other reps ask YOU how you do it
This isn't theory. It's what happens when I personally coach you every week
OPENS MIDNIGHT FRIDAY 28ᵗʰ NOV
"Benjamin's training has provided me with more knowledge and confidence to tackle difficult/awkward discussions"
Liam Cooper
/
Financial Services Consultant, Bell & Company
Surgeons Train Under Masters.
Lawyers Train Under Partners.
now get the training you need to Transform Your Income.
Become The Highest-Paid Person In The Room
Watching others earn more than you?
There's a reason top salespeople earn exponentially more. It's not luck - it's skill. Through weekly LIVE coaching sessions with Benjamin, you'll skyrocket your income by:
Mastering the art of selling to C-suite executives
Learning the techniques only elite closers understand
Building the unshakeable confidence that makes price irrelevant
The training session on effective questioning strategies was outstanding.
Merve Doseme
/
Business Dev, Vimachem
Command Premium Prices With Zero Pushback
Every deal turning into a price negotiation?
Premium positioning requires you to get the prospect to sell themselves on your highest plan. Benjamin's live bootcamps, personal training and VIP community will teach you how to:
Close bigger deals at full price with direct feedback
Make prospects treat you like the expert you are
Stop begging and start commanding respect
"The only word to describe it would be... Fantastic!"
Lewis Adams
/
Business Dev, Chime
Master The Art Of Cold Calling To Fill Your Pipeline
Dreading every cold call as your palms sweat?
Cold Calling Should NOT Be Hard. And if it is for you right now, it's not your fault. You've been fed a steady diet of outdated BS advice. Learn how to make prospects thank you for interrupting their day by:
Following a framework that works on every single call
Turning nervous rambling into confident control
Leading prospects to invite you in (no begging)
"The right kind of cold call was awesome. look forward to more masterclasses."
Anthony Heaphy
/
Recruitment, Alldus
Build Winning Proposals With Benjamin
Watching proposals die in inboxes while competitors win?
Elite closers get their work reviewed by elite coaches. Through 12 monthly private 1:1 coaching sessions with Benjamin, you'll:
Build pitches that work for your industry
Make prospects sell themselves on your highest package
Schedule strategic sessions, before pitches, during negotiations, or when deals stall
"Jam packed full of knowledge and goodness."
Munro Barclay-Miller
/
Sales, Employment Hero
THE COMPLETE
VIP Coaching System
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40 Weeks Of LIVE Group Coaching With Benjamin
Every single week, you get on a live call with me and the VIP crew. Bring your toughest challenges, your difficult prospects, your stalled deals.
Hot seat coaching on your actual deals every week
Real-time feedback that fixes mistakes immediately
Deep dives into the most effective sales strategies
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12 x Private 1:1 Strategy Sessions Every Year
Benjamin's undivided attention. Your deals. Your territory. Your roadblocks. Direct solutions.
12 private 1:1 coaching sessions annually
Schedule when you need them
Normally $650+ per hour—included in VIP
Elite Mastermind That Drives Real Accountability
Join 25 serious closers who are actually doing the work. Daily interaction, accountability pods, shared wins and losses.
Private community of ambitious sales folk
Accountability partners who keep you consistent
VIP-exclusive playbooks and resources
The Complete Sales Training Arsenal
120+ hours of every bootcamp, course, and framework Benjamin's ever created. Plus everything he creates in the future.
7+ on-demand bootcamps you can access anytime
33+ sales courses covering every skill you need
Scripts, templates, and frameworks that actually work
LIVE Intensive Bootcamps Every 8 Weeks
Every two months, we go deep on one critical skill. Telephone Prospecting. Advanced Questioning. Closing. Objection Handling. Live & interactive.
6 intensive bootcamps per year on high-impact skills
Proven bootcamps on cold calling & questioning
New bootcamps that VIPs get access to first
YEARLY ONLY
LIFETIME Access To Sales Matrix (Yearly Members Only)
Buy yearly and you get lifetime access to the entire Sales Matrix platform—every course, every update, every future bootcamp.
Never pay for Sales Matrix training again
All future content added automatically
One payment, lifetime transformation
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Doors Open
IN...
52
Hrs
25
min
12
sec
Save Big On Yearly
$5,964 $1,997/year
Join VIP for a Year and get
LIFETIME ACCESS to the sales matrix.
LIFETIME ACCESS to the sales matrix.
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
LIFETIME ACCESS to Sales Matrix:
120+ Hours On-Demand Sales Courses
7+ On-Demand Bootcamps
33+ Sales Courses & Lessons
Steal A Deal On Quarterly
$1,491 $737/3-months
Join VIP on Quarterly and
never lose your price.
never lose your price.
Weekly LIVE Group Sales Coaching
Monthly 1:1 Coaching Session
12 x Live Q&A Sessions
120+ Hours On-Demand Sales Courses
Private VIP Mastermind Community
Accountability Pods & Progress Tracking
Exclusive VIP Playbooks & Swipe Files
Private VIP Mastermind Community
Priority Access & Early Content Drops
3 Months Access To Sales Matrix
See What Happens With.
Direct Coaching
I finally decided to attend Benjamin's Prospecting bootcamp, I wasn't disappointed.
Alexandre Garnier
SDR Analyst at Capdesk
I cannot recommend Benjamin enough to both seasoned professionals and beginners alike.
Simon O’ Reilly
Director at Emerald Display Ltd
If you're new to sales or looking to fine tune your craft, look no further.
Charlie Williams
R&D and Quality at Veeva Systems
Benjamin's cold calling session was ace! the breakdown on delivery the right kind of cold call was awesome.
Anthony Heaphy
Founder at Touring Search
The course was exactly what I expected it to be. No fluff, no sugar coating just hard truths
Dominic Bahmani Fard
Fractional Sales Director at Jelliby
Can't recommend it enough, learning about the mindset, pitching and prospecting!
Gabriela Gonzalez de Velasco
Convergent Technology Limited
The workshop was engaging, and Ben was always welcoming of queries, ensuring clarity on every topic.
Cher Truman
Audience Collective
I attended Benjamin's Telephone Prospecting Bootcamp and was blown away.
Adam
Sales Manager at Clarify
I took a lot from the bootcamps and plan to implement what I learned immediately, Thanks Benjamin!
Lewis Adams
Business Dev Manager at Chime
It was everything I expected but with a level of psychological insights that I hadn't received before.
Victoria M.
Sales Exec. at Kester James
Who The Hell Am I and
Why Should You Listen?
I'm Benjamin Dennehy, the UK's Most Hated Sales Trainer.
Why "Most Hated"? I tell the brutal truth about sales.
For a decade, I've turned mediocre sales teams into revenue powerhouses.
I've distilled years of expertise into a career-changing cold call training system that works.
No fluff. No outdated Bull***t.
Just proven strategies to transform you from a nervous wreck into a confident closer.
My mission?
Make you so damn good, you'll love sales.
4 years ago I called LIVE a UK-based Managing Director of a multi-million business. It took me 7 minutes to book a meeting.
Here Is A Small Taster Of What
You’re Going To Learn
Who This Is NOT For:
Salespeople who need constant validation
Those looking for feel-good fluff
Anyone who can't handle brutal honesty
Tire-kickers wanting refund insurance
"Relationship-first" sales philosophers
Who This IS For:
Salespeople ready to skyrocket their income
Professionals tired of being pushovers
Those who want proven frameworks (not just theory)
Action-takers willing to implement
Closers who want to dominate their market
OPENS MIDNIGHT FRIDAY 28ᵗʰ NOV
🔥 Limited to 25 people
Doors Open
IN...
52
Hrs
25
min
12
sec
Your Burning
Questions Answered
Who is The Sales Matrix Courses for?
It's for salespeople who are tired of being pushovers and want to take control of their sales process and income.
I'm new to sales. Is this too advanced for me?
No. Whether you're green or seasoned, The Sales Matrix Courses will transform your approach to selling.
How is this different from other sales training programs?
Unlike fluffy, feel-good programs, The Sales Matrix Courses gives you the brutal truth about effective selling.
How much time do I need to commit?
As much as you want. But remember, the more you put in, the more you'll get out.
Can I cancel my subscription anytime?
Absolutely. No hard feelings. But you won't want to once you see the results.
How often is new content added?
New content drops weekly. You'll never run out of ways to sharpen your skills.
This Is Your One Shot
Let's cut through the BS.
You're still reading because you know you need direct coaching.
You're exhausted from:
Watching courses that never fixes your real problems
Losing control the second prospects push back
Getting ghosted after every proposal you send
Figuring it out alone while others get direct help
Here's the truth:
In 48 hours, you'll be in one of two places:
Inside VIP, getting coached by Benjamin every week, fixing your mistakes in real-time
Back to doing it alone, still watching videos, still hoping for different results
This is your one chance to get VIP at 50% OFF. After Black Friday, you pay full price or you miss it entirely.
Doors Open
IN...
52
Hrs
25
min
12
sec
Ready to Become An
Elite Closer?
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OPENS MIDNIGHT FRIDAY 28ᵗʰ NOV
🔥 Limited to 25 people